Understanding Donor Dynamics: The Organizational Side of Charitable Giving: New Directions for Philanthropic Fundraising, Number 32

This issue explores the approaches of organizations and outlines the approaches that donors take today and how organizations can respond to them. The authors document the ways in which philanthropy has been changing, how donors want to be treated, and the dynamics that have fueled the growth of philanthropy in this century. They reflect the shift to supply-side focus and indicate that focusing on the donor and relying more on discernment of donor

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